Millennial and Gen Z customers are the Holy Grail for quick-serve brands, and college campuses are ground zero for securing their life-long loyalty consumers.
Opening a restaurant on or near a college campus and serving tasty, take-out food students can afford is the formula for success.
The 18-to-24 age group is vital to most brands because [these customers] are just beginning to develop their own purchasing patterns. In attracting this age group it is likely they’ll be a customer for a long time.
Senior Vice President of Business Development
Big Shot Bob’s House of Wings
Big Shot Bob's House of Wings
Cafe Des Amis Testimonial
Cafe Des Amis