PITTSBURGH, PA – Sofranko Advisory Group (SAG), a premier hospitality brokerage/ financing/ consulting/ liquor license company in Pittsburgh, Pa. is pleased to announce that Chad Primrose has joined the company as Vice President of Business Development.
“Chad’s experience in the PA beverage industry and strong sales background will be an asset to us as we continue to expand our services in the new year,” said Ron Sofranko, founder of Sofranko Advisory Group.
Primrose will be working alongside Micah Grubbs, Director of Liquor License Services, to expand SAG’s full-service liquor license division, PA Liquor License Company.
Primrose has over 10 years of experience in sales leadership and growth including working for Pittsburgh Brewing Company, North American Breweries, and Frank Fuhrer Wholesale Company.
He earned many accolades in his time in the PA beer industry including PRSA Disruptor of the Year for his work on Iron City Beer while at Pittsburgh Brewing Company and District Sales Manager of the Year at North American Breweries. Primrose is also Certified Cicerone®, demonstrating that he possesses “a professional body of knowledge and essential tasting skills related to beer.”
In Primrose’s spare time, he enjoys spending time with his family, watching and playing sports and, of course, beer! Primrose earned his Bachelors of Arts in Business Administration and Psychology from Washington and Jefferson College in 2000.
As a premier hospitality brokerage with over 30 years of expertise in consulting, financing, and liquor license transactions, Sofranko Advisory Group has enhanced the bar and restaurant industry throughout Pennsylvania. PA Liquor License Company has the most listed PA Liquor Licenses for sale with upfront, public pricing.